About Us

Oola was started by Kelly Brough when she struggled to successfully shop online for her children's birthdays.  We aim to bring a wide range of toys to the market in a way which makes the shopping experience truly easy for busy parents.  We are working toward a future where shopping online is hassle free with reasonable shipping options, outstanding service, and a broad selection.  

Some of this is possible already so from day 1, Oola will offer FREE gift wrapping on all purchases and will keep shipping charges as low as possible.  

Kelly is the mother of three children and has continued full time employment throughout.  She's experienced first hand the pressures of trying to "do it all" from the office to the playground to the kids' birthday parties.  With Oola, she is bringing a range of toys to market which stimulate learning while being loved by kids.  

Life is complicated, let's make shopping online easy - Oola!

Meet the Team

Oola is a family owned business based in Elsternwick and the whole family gets involved.  

Kelly & Andrew - are passionate about making life better for everyone.  Sometimes this is through the little things that lend a helping hand; sometimes it is by giving our time to charitable initiatives in education, environment and health; and other times, it's prioritising family time with our three kids.  

Leila - is our Chief Toy Selector for girls. Leila is a grade 2 student who loves reading, art, creating, fairies, dance and basketball.  Her favourite Oola toy right now is Find It Glitz and Glamour. 

Korben - is our Chief Toy Selector for boys. Korben is a Preppie who loves football, soccer, tennis, making (art), Ben 10 and lego.  His favourite Oola toy right now is Amazing Bridges. 

Ilyana - is Chief Toy Tester. Ilyana is a Kinder student who loves fairies, princesses, stories, puzzles, games and her big sibs.  Her favourite Oola toy right now is the Tin Tea Set. 

We hope you enjoy shopping with us.  Please contact us if you have any suggestions.  

Oola is a proud member of the following online shopping directories: 

Australian Shopping Online is a comprehensive directory of Australian online stores and shopping carts.